Launch spot for the Ultra-Chron watch

An abstract vision of high frequency, capturing the intense rhythm of ski racing and a horse’s gallop. Lines and poles symbolize the precision of time measurement through a choreographic ballet, moving from chaos to geometric perfection. A quarter turn sweeping across the snow positions the skier on the ideal trajectory, while the impact of a horse’s hoof on sand and skis slicing through powder are conveyed through the texture itself – grains of sand, ice crystals.

The action is frozen in hyper slow motion, a still frame that reveals the precision and beauty of the movement, without ever directly showing the skis or the horse. It is the sounds that tell the story, amplifying the sensation of motion and the mastery of perfect timing.

• Art Direction
• Film
• Motion Design
• Sound Design
• Environmental
• Writing