In parallel with the graphic universe designed for Parmigiani’s Ovale line, Marks was mandated for the pack shots. The objective was simple: beautify these watches, whose dials display all the classical subtlety of their DNA. The approach was to work against a minimalist background, deep black, to allow the watch to exude all its sophistication. A goldsmith’s photographic work of art produced in the room with each shot the result of a collage of several exposures, in order to capture every detail.
