Photography and advertising film for the HydroConquest collection
The Longines HydroConquest campaign is built around two contrasting scenarios. In the first sequence, a golden, warm light sets the scene for the model, dressed in chic amber-toned sportswear, performing precise actions: smoothing a crease, tying a lace, and delving into their thoughts. Every detail highlights the bi-colored HydroConquest watch.The second sequence, cooler and more metallic, focuses on action. The model, in monochrome sportswear, moves across a damp concrete surface under strong winds. Dynamic movements and close-ups showcase the watch, emphasizing its robustness and elegance.
With this artistic direction, the campaign transcends the boundaries of elegance and performance, perfectly capturing the duality of the Longines HydroConquest.