3BM3 Atelier d’Architecture
The company had been in existence for 20 years, especially the logo, without losing its original codes. The strategic reflection was to further underline its establishment in the activity domain and to think of the logo as a piece of architecture, with its own construction logic, ending in a play of letters in three horizontal and vertical lines. The logo has been refined with a new corporate typography, which features in all communication elements, both internal and external.
