Branding and Website
Since 1922, the Association Genevoise d’Architectes (AGA) has played a central role in the architectural profession in Geneva. With over 100 members representing a thousand jobs, the AGA brings together talent, strengthens collaborations between professionals and institutions, and is committed to architectural excellence. Today, it stands as an institution resolutely focused on the future, addressing contemporary challenges such as climate change and the integration of new technologies.As part of a competition won by Marks, we supported the AGA in a complete overhaul of its visual identity and communication tools. Our mission: to reflect the precision and creativity inherent in architecture while embodying a contemporary and forward-thinking vision.
We developed: A modular graphic system, based on a mathematical grid, offering optimal adaptability across all media, from administrative documents to digital platforms. A new name and a strong visual identity, capturing both the legacy and the innovative momentum of the AGA. A modern website, designed to showcase the association's activities and enhance its reach among professionals and the general public.
This project demonstrates our expertise in branding and strategic design, delivering visual solutions that combine aesthetics, functionality, and sustainability. A collaboration defined by a pursuit of excellence, perfectly aligned with the core values of the AGA.
This project demonstrates our expertise in branding and strategic design, delivering visual solutions that combine aesthetics, functionality, and sustainability. A collaboration defined by a pursuit of excellence, perfectly aligned with the core values of the AGA.
