Branding and sound design
8722TV is much more than an Instagram channel: it’s a unique lifestyle exploration. Inspired by the 8,722 kilometers of Corsican coastline, this project blends culture, pop, travel, art, and seaside escapes, all captured through the lens of an engaged community.We crafted a bold branding, featuring a variable typography that adapts to the rhythm of the content and an immersive sound signature that redefines the visual experience. Driven by a raw, authentic, and sometimes daring and unconventional narrative, 8722TV is designed as a TV channel—but 100% Instagram.
