La Tour Medical Group

When La Tour hospital becomes a medical group and this group takes on more and more specialities, each with its own technical strengths, the question of identity becomes a matter of strategy.

One basic objective was agreed: to build a brand, which unifies the various entities of the group, anticipates future developments and adapts around the promotional tools already in existence, logo, descriptions and online and offline communication. 

The solution was to identify a common denominator. An “H”, standing for hospital, redesigned in the form of a signature with an injection of symbolism: simple elements combining into an ensemble.