Photography and advertising film for the Spirit collection 'Details That Matter'
After crafting a bold and futuristic artistic direction for Longines, we were tasked with designing an intermediate campaign highlighting the unique design details of their watches. Inspired by an electro-themed evening, this campaign delves into a striking and modern visual universe, blending RGB lights, futuristic strobes, and a techno ambiance.The objective was to captivate a young, connected audience with a taste for avant-garde aesthetics. We developed a comprehensive strategy, including a film and social media content, all synchronized with punchy taglines aligned to percussive musical beats. The result is a campaign designed to immediately engage, standing at the crossroads of technological innovation and contemporary design.
