The Republic and Canton of Geneva wanted to start a dialogue with the people about the subject of waste. Our solution was to organise a dynamic campaign, comprising a shock theme: there is no such thing as the best waste, an event: a micro, hoax-info pavement, derivative products with related products: cargo bike, flags, t-shirts, badges and flyers. Reusable bags and battery boxes were distributed to avoid excess rubbish.

A street marketing campaign was carried out in the heart of the City of Geneva. Once on the micro-pavement, the citizens told us about their commitment to recycling and their good deeds for the good of the Planet.

Discover the 5 episodes broadcast over the digital channels:
capsule 1
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capsule 3
capsule 4
capsule 5