TriAdvisor
The Republic and Canton of Geneva wanted to start a dialogue with the people about the subject of waste. Our solution was to organise a dynamic campaign, comprising a shock theme: there is no such thing as the best waste, an event: a micro, hoax-info pavement, derivative products with related products: cargo bike, flags, t-shirts, badges and flyers. Reusable bags and battery boxes were distributed to avoid excess rubbish.A street marketing campaign was carried out in the heart of the City of Geneva. Once on the micro-pavement, the citizens told us about their commitment to recycling and their good deeds for the good of the Planet.
Discover the 5 episodes broadcast over the digital channels:
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capsule 5